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LeBron James to Introduce New GMC Electric Hummer


Résultat de recherche d'images pour "Le nouveau Hummer EV fera ses débuts dans la publicité du Super Bowl avec LeBron James""

The rumors were true: Hummer returns. And like any good action hero return film, the revival of General Motors "The brand of love or hate trucks will not only have a few twists and turns, it will have an action packed trailer. This one will debut during the Super Bowl, and will star NBA superstar LeBron James. GM released a trio of LeBron-free teasers for GMC's "Quiet Revolution" ad on Thursday, and they're going to have to keep us going until the second quarter premiere of the full announcement in Sunday's Big Game.

It is important to note that GM is not bringing Hummer back as a brand in its own right, it is reviving Hummer as a model nameplate. The GMC Hummer EV, as it will be called, will be an all-electric pickup, a model that is likely to be sold by existing GM GMC dealers.

The Hummer EV will be unveiled in its entirety on May 20, but GM is already boasting ridiculous performance statistics in this trendy clip for its 30-second spot. It's ridiculous? Try 1000 horsepower and 0 to 60 mph in 3 seconds. Every good action hero needs a sworn enemy, right? Do you remember those glaring numbers that Elon Musk talked about when he rolled out the Tesla Cybertruck? GM certainly seems.

Of the couple? Glad you asked: the GMC teaser quotes an unfathomable 11,500 foot-pounds of stuff. This is not a typo, and it is apparently as much twist as two dozen examples of GMC's large 6.2-liter V8, the gasoline engines that power its Sierra pick up. But hold the phone - this is definitely not an apple-to-apple comparison. The general doesn't say it, but it sounds like what the company is citing is the axle torque, and not at all the same as the SAE sanctioned measure of the electric motor (s) that we are used to reading . Our guess? The GMC Hummer EV will likely have somewhere in the neighborhood of 1,000 pound-feet of torque, which should be… more than enough.

Résultat de recherche d'images pour "Le nouveau Hummer EV fera ses débuts dans la publicité du Super Bowl avec LeBron James""

At this time, GMC does not cite the specifications for towing capacity and payload, let alone the size or range of the battery. The vehicle isn't ready to go on sale until the end of 2021, so there is plenty of time to sort through the details (and a little sandbag while waiting for Tesla and others to release more bogeys) . Better to take home the message of great performance and quiet operation. As such, the short teaser features visceral slow-motion images like a herd of galloping horses and a motorcycle burnout, with and without sound to bring home how nearly silent battery vehicles are.

Each of the three teasers (which we chained back to back in a single supercut video, above, for your enjoyment) concludes with a boot image of the front end of the GMC Hummer EV, including what appears to be be a dynamic lighting sequence. We can't wait to see more, but for now, we're going to have to do it. In the meantime, please excuse us as we are taking these few erroneous performance measurements and stacking them against the upcoming crash of electric pickups, the Tesla Cybertruck, the Rivian H1T and the Bollinger B2.

Oh, one more thing: we don't know how it will all happen. As a brand, Hummer was both celebrated and vilified for its unique blend of face-to-face looks, off-road performance and seemingly anti-social values. Some buyers have loved the peculiar combination of heavy-duty, higher-consumption powertrains, broad-shouldered capabilities and their exaggerated macho aura. Others - especially the eco-conscious - regarded Hummer as the star child of conspicuous consumption and American debauchery. In the midst of a drop in sales, the brand was finally killed in 2010, victim of the American financial crisis, the bankruptcy of General Motors and the changing public sentiment.


With its revival, GM appears to be seeking to redesign Hummer for today's truck buyers by taking many of these same values ​​and depositing them on an eco-friendly, zero-emission EV platform. Will it work? We have a little time before we even have an idea, but for now, one thing is certain: the future of trucks seems very powerful ... and terribly silent.


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